欣新網與
Google Cloud Platform

Google Cloud Platform 的每個產品對欣新網幫助很大：Compute Engine 讓我們擁有安全、穩定、擴充性佳的伺服器；Cloud Storage 讓網頁的素材能在每個地方都顯示的出來、不用擔心流量的問題；BigQuery 與 Data Studio 更是能透過數據分析快速地將報表以視覺化的方式呈現，讓我們服務的客戶都很滿意。

鄭家根 Ken

欣新網資訊部總監

分享此案例：

總覽

2013年，代理快銷品阿華田、唐寧茶等超過一甲子的老牌集團欣臨，和新竹物流集團欲拓展事業版圖，嗅到電子商務的龐大商機，藉雙方集團的商流、物流優勢，強強聯手成立欣新網，為客戶打造一站式的電商代營運平台。

相較多數電商代營運商側重在行銷面的單點式服務，僅為客戶規劃行銷活動和商品上下架，欣新網看準電商營運整合不易的痛點，提供一站式的解決方案，為客戶代操從前端的品牌官網、行銷操作、活動企劃、到後端的通路佈局、倉儲物流、金流，並整合銷售與庫存數據，為客戶掌握即時狀況。此外，作為 Google、Facebook 認證的代理商，欣新網得以協助客戶規劃媒體投放計畫，用導購提升轉換，帶動業績。

目前欣新網的客戶在民眾的日常生活中隨處可見，類型涵蓋美妝保養、個人清潔用品、食品、流行精品等，包含 New Balance、黛安芬、嬌聯、萊雅、嬌生等 100 多個國際品牌，旗下擁有超過 15,000 項商品。

傳統IT成最大限制，用雲端解決方案省時又省錢

欣新網的一站式電商服務平台雖能為客戶包辦前、後端的工程，但由於現今電商營運仰賴廣告投放，且客戶商品品項多，每天創造出幾十萬筆的數據儲存在地端機房，讓數據在應用上受限於硬體和架構問題，缺乏彈性運算的優勢。

「過去我們以主機代管模式儲存資料，機房在大坪林，無奈環狀線開工後，每週斷線好幾次。」欣新網資訊部總監鄭家根 Ken 分享，除了硬體設備的弊端外，網頁流量變大，若負載平衡工程也要親力親為，設備和維護的成本都十分可觀。以客戶之一的黛安芬為例，黛安芬的商品和尺寸品號非常多，但欣新網原先使用的 ERP 服務欄位不足，加上資料庫處理效率差，「所以每次拋資料到 Data Studio 呈現數據，時常會轉圈圈」，讓 Ken 意識到技術工具升級成雲端的迫切性和必要性，經思想科技推薦 BigQuery 並開始測試。

由於欣新網合作的開發系統廠商是透過 Google Cloud Platform 上的伺服器安裝系統，加上欣新網使用 Google Workspace 的經銷商是思想科技，因此選擇採用思想科技提供的 Google Cloud Platform 服務，不僅使企業協作和技術工具串接順利，也成功突破技術障礙，讓資料取用更彈性、有效率，也得以專注在數據分析上，為客戶提升商業效益。

思想科技協助導入 Google Cloud Platform，技術面再無後顧之憂

在 Google Cloud Platform 技術協助下，欣新網現在每天更新資料，且向客戶報告時，只要一台可以上網的電腦，透過 BigQuery 即可抓取客戶所需資料，再以 Google Sheet 分析、 Data Studio 建立視覺化圖表。此外，Cloud Storage 讓網頁的素材能在每個地方都顯示的出來、不再需要擔心負載平衡問題，Compute Engine 提供欣新網擁有安全、穩定、擴充性佳的伺服器，確保客戶資訊安全無虞，可以全心投入生意發展。

Google Cloud Platform 上的 BigQuery 除了能儲存巨量數據外，更擁有絕佳的運算速度，讓資料處理再也不用「轉圈圈」，可以即時得到分析結果，為欣新網省下大量金錢和時間成本。「過去會卡在資料取用上，但使用 BigQuery 後，我們可以花更多時間發想。」Ken 進一步解釋，若非 Google Cloud Platform，想要自己打造相似硬體規格、軟體支援的工具，「沒個幾千萬是辦不到的，更何況有了硬體，還需要人員維護」，開銷十分龐大。

事實上，對於 Ken 而言，使用 BigQuery 是個從排斥到接受的過程。過去他曾使用過類似 BigQuery 的工具，認為資料庫應該大同小異，或許是受限於架構，處理巨量資料就是會跑不動，但實際下載 BigQuery API 試用過後直呼：「簡直是外星科技！」兩年的資料量不用半小時，就能傳輸完畢。此外，欣新網導入 Google Cloud Platform 的過程順利，「員工組成年輕，在使用工具上，也沒有什麼學習障礙。」欣新網也會開設新工具的學習課程，劃分課程內容為必修、選修，並統計每個人上過的課程，讓員工不斷優化個人技能。

兩大股東打造商業護城河，Google Cloud 為欣新網贏在起跑線

「技術是更快贏過競爭對手的關鍵，可以製造業界的標準。」Ken 解釋。欣新網善用 Google Cloud Platform 上的功能，全面採用雲端工具解決軟硬體問題，包含擴充彈性且安全穩定的伺服器、巨量資料儲存、快速分析等，讓欣新網和競爭對手相比，得以贏在起跑線上。處在速度快、改變也快的電商產業，欣新網願意接受任何能協助電商營運更好的創新的工具。「目前 Google Cloud Platform 上的服務太多了，我們無法深入瞭解每一項功能，所以很需要思想科技的協助，帶領我們去一些本來未知的領域。」

「Google Cloud Platform 的每個產品對欣新網幫助很大：Compute Engine 讓我們擁有安全、穩定、擴充性佳的伺服器；Cloud Storage 讓網頁的素材能在每個地方都顯示的出來、不用擔心流量的問題；BigQuery 與 Data Studio 更是能透過數據分析快速地將報表以視覺化的方式呈現，讓我們服務的客戶都很滿意。」
鄭家根 Ken - 欣新網資訊部總監

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2013年，代理快銷品阿華田、唐寧茶等超過一甲子的老牌集團欣臨，和新竹物流集團欲拓展事業版圖，嗅到電子商務的龐大商機，藉雙方集團的商流、物流優勢，強強聯手成立欣新網，為客戶打造一站式的電商代營運平台。

目前欣新網的客戶在民眾的日常生活中隨處可見，類型涵蓋美妝保養、個人清潔用品、食品、流行精品等，包含 New Balance、黛安芬、嬌聯、萊雅、嬌生等 100 多個國際品牌，旗下擁有超過 15,000 項商品。

傳統IT成最大限制，用雲端解決方案省時又省錢

思想科技協助導入 Google Cloud Platform，技術面再無後顧之憂

兩大股東打造商業護城河，Google Cloud 為欣新網贏在起跑線

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2013年，代理快銷品阿華田、唐寧茶等超過一甲子的老牌集團欣臨，和新竹物流集團欲拓展事業版圖，嗅到電子商務的龐大商機，藉雙方集團的商流、物流優勢，強強聯手成立欣新網，為客戶打造一站式的電商代營運平台。

目前欣新網的客戶在民眾的日常生活中隨處可見，類型涵蓋美妝保養、個人清潔用品、食品、流行精品等，包含 New Balance、黛安芬、嬌聯、萊雅、嬌生等 100 多個國際品牌，旗下擁有超過 15,000 項商品。

傳統IT成最大限制，用雲端解決方案省時又省錢

思想科技協助導入 Google Cloud Platform，技術面再無後顧之憂

兩大股東打造商業護城河，Google Cloud 為欣新網贏在起跑線

思想科技 Master Concept

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