The latest consumer privacy changes and regulations have been keeping digital advertisers up at night, sweating and worrying about how their advertising and tracking is going to be impacted. GDPR came into force in 2018. Now in 2021, we’ve got pretty much the elimination of third-party cookies, Intelligent Tracking Prevention (ITP for short) on Safari browsers, and now the most popular topic: iOS 14’s changes to the IDFA. This is just the beginning and the changes are just starting to roll out now.
With iOS 14, apps will now be required to get permission from users before they can use their IDFA (IDFA stands for Identifier for Advertisers), this will reduce the amount of cross-app tracking for a user – a win for users and their privacy, but what does this mean for advertisers? What about companies who rely on their apps as a revenue stream? Let’s see.
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