[MCTV] Google Maps Platform: Applying location-based service for O2O marketing

Working with new norms and understanding customers' behaviour has never been more critical to business than it is today. Businesses are going digital and giving up their retail stores to narrow its operational cost and so on. But is that the only way to survive? Maybe our Director can share a secret with you.

Working with new norms and understanding customers’ behaviour has never been more critical to business than it is today. Businesses are going digital and giving up their retail stores to narrow its operational cost and so on. But is that the only way to survive? Maybe our Director can share a secret with you.

What is Location-based Service?

It sounds like a new solution for retails, so, what actually is Location-based service? Location-based service grants users access to relevant, up-to-date information about their surroundings and allow businesses to provide current updates to their customers.

As the biggest location-based service provider, Google Maps Platform provides full suite of APIs including Maps, Route and Places to build customised agile users experiences. That helps providing a new level of convenience that changes the way you interact with your customers

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