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data-driven marketing

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[MCTV] Why you need a CDP : The effects of iOS 14

With iOS 14, apps will now be required to get permission from users for cross-app tracking. So, what does this mean for advertisers? What about companies who rely on their apps as a revenue stream? Are there any ways to survive in new changes? Let’s see.

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A complete guide to developing data-driven marketing culture

Creative and statistical seems to be in contrast as we all know that our left and right brain works differently. While numbers may not seem interesting to most of the marketers as previous marketing campaigns request a high level of creatives, the market is changing. Companies keep working on digital transformation in recent years and it has created so much data related to customer and market behavior. Marketing departments are in an excellent position to lead the charge for developing a data-driven culture to find new business opportunities.

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