Eposeidon with
GOOGLE Maps Platform

Master Concept as a professional Google Maps consultant with years of experience, has been instrumental in providing comprehensive support and services. Their assistance was vital in selecting the suitable Google Maps API service for our needs. They have supplied us with detailed information documents and offered prompt responses and expert guidance whenever we faced questions.
Tate Cui
CEO of Eposeidon Outdoor Adventure Inc.
螢幕截圖 2023-11-21 下午1.16.25

OverView

Industry: Outdoor equipment R&D and retail; Fishing Equipment R&D and retail

Primary Project Location: New York, United States

Company Location: New York, United States 

Founded in New York, Eposeidon Outdoor Adventure Ltd. expanded globally. They built their R&D center and operational headquarters in Shenzhen and mainly engaged in outdoor sports equipment inventions and retail, its flagship brand is KastKing. Eposeidon sells products through online and offline retail to more than 150 regions worldwide. 

KastKing is the top seller of fishing equipment on Amazon and eBay. It aims to revolutionize the fishing industry by developing a smart product ecosystem with its own technology, including AI and application developments. KastKing values product originality and innovation so it has operated an R&D laboratory, which was unseen by many domestic brands. They launched the world’s lightest fishing reel in 2022 and the world’s first smart fishing reel – iReel in 2023. The innovation has brought KastKing Series A financing in the same year. 

Eposeidon also has other registered brand trademarks worldwide, including Extremus and Mission Mountain, which focus on other outdoor activities equipment such as camping.

Connecting Anglers with a User-Friendly Fishing Application

Edward (left), the CPO of Eposeidon and Tate (right) CEO of Eposeidon.

Due to KastKing’s business focus on fishing equipment. KastKing is dedicated to fostering customer loyalty and establishing a strong customer network. They encounter challenges when they develop an application for anglers to mark down fishing spots and fishing diaries. These challenges include geographical restrictions and poor internet connection in suburban. 

Fishing activities are often located in different habitats in the remote area. The application requires an API that can support users to mark these unnamed fishing spots and plan routes for them and other anglers. Besides, the application also needs to support a global database of fishing destinations for customers. In conclusion, the pursuit of mapping solutions was motivated by building a user-friendly application for angler to record their fishing journey.

KastKing's R&D center located in Shenzhen.

mapping Solutions cultivates customer loyalty and expands customer base

Enable anglers to explore and mark their favorite fishing point 

With Google Maps’ Geocoding API, KastKing’s application can transform location details and map those unnamed fishing points with coordinates for customers outside China. The dynamic maps and advanced markers display the user’s fishing record data, so anglers can review their activity on the marked fishing point. To better enhance the user experience, especially for the poor connection at the fishing point, Geolocation API is adopted to locate users when the mobile device signal is not stable, avoiding the loss of fishing data. With Geocoding API and dynamic maps to remove the obstacles, anglers are enthusiastic to explore more new fishing points and build their fishing map, cultivating customer loyalty. 

Friendly Fishing planning tools for Anglers, even the beginners

The fishing maps were built to better develop the ecosystem of KastKing. It encourages users to share their newly founded fishing points with the public. KastKing utilizes the Distance Matrix API, which accurately calculates the navigation distance between multiple locations and takes into account dynamic traffic conditions.  This capability enables anglers to reach the fishing destinations recommended by other anglers quickly and efficiently, while also providing warnings about potential hazards and risks in the vicinity of the fishing spot. The use of the Distance Matrix API has been instrumental in ensuring a seamless and safe fishing experience for KastKing users, lowering the entry threshold for newbies while expanding the user base. 

Fishing reels that invented by KastKing's R&D center.

builDing an angler worldwide community and made fishing accessible

Master Concept with years of experience and practice on Google Maps, provides professional assistance and consultation to KastKing in selecting the suitable API to apply in the KastKing application. The development process was smooth with support from the Google Maps Platform and technical support from Master Concept. KastKing has launched the application successfully in both China and overseas app stores. which has been well-received by customers and widely adopted. The existing customer base of KastKing in China and the United States is consolidated. The fishing maps in the KastKing application visualize the fishing journey, which lowers the entry barrier of fishing and attracts more people to join fishing, further expanding the potential customer base. The users of the KastKing application are growing and forming an angler social platform, with KastKing’s product ecosystem support such as smart glasses and iReel, foresee more functions will update to coordinate with the increasing growth of public engagement on fishing.

Master Concept as a professional Google Maps consultant with years of experience, has been instrumental in providing comprehensive support and services. Their assistance was vital in selecting the suitable Google Maps API service for our needs. They have supplied us with detailed information documents and offered prompt responses and expert guidance whenever we faced questions.

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