According to Fan-yu Liang, iCHEF’s product operations manager, the company always has a diverse mix of projects on hand, with some being one-off projects while others are routine, multi-departmental coordination projects. In particular, projects arising from client demands often involve the customer service department, R&D department, and even the marketing team. “With the help of Asana, team members who are involved in an interdepartmental project are able to get a clear grasp of its objectives as well as the relationship between tasks from the get-go,” said Liang, “and most importantly, Asana drastically reduced communications costs and the risks of ‘dropped balls’ as team members are able to quickly re-evaluate project timelines even in the event of an emergency.”
Liang went on to explain, “Asana not only facilitates interdepartmental collaboration and enhances project management effectiveness but serves a key role in optimizing our customer relations efforts. Be it pre-deployment training, tablet computer rentals/exchanges/ repair, or introduction of new functions, Asana provides a clear and well-organized overview of all our projects so that our team can keep track of customer service progress at a quick glance.” Indeed, iCHEF receives approximately 5,000 customer inquiries each month, and ease case used to take a couple hours of processing time. Following the introduction of Asana, however, the iCHEF team can finally devote their full attention to more valuable tasks.
In addition to addressing the company’s project management and interdepartmental coordination needs, Asana offers a wide range of functionality to help boost employee productivity. iCHEF’s marketing specialist Hsuan Chou, who uses Asana to keep track of marketing materials and promotional campaigns, agrees with this wholeheartedly. As the volume of client messages and the number of communication channels continue to increase, Chou needs to tackle 4 to 5 cases on a daily basis, and the notepads she relied on for progress tracking in the past no longer seemed to be sufficient. With Asana’s progress tracking capability and subtask control mechanism, however, Chou is now able to handle multiple cases with ease while speeding up her marketing material development game.
