We are proud to announce that we are now a Mixpanel Gold Partner.

Our dedicated digital analytics division has been hard at work to become one of the leading Mixpanel partners in APAC.

Our dedicated digital analytics division has been hard at work to become one of the leading Mixpanel partners in APAC. 

Mixpanel APAC Gold Partner
Mixpanel Gold Partner

What is Mixpanel and how does it work?


Mixpanel

For those that don’t know much about Mixpanel, it’s a world leading Product Analytics and User Behaviour Analytics engine. You can think of it like a more advanced version of Google Analytics in terms of its ability to analyze granular user behaviours. 

Just to name a few features you can:

  • Discover which activities (and their associated frequencies) lead to turning a new user into a power user
  • Understand what, specifically, is impacting your retention so you can retain more users
  • Know with precision if your feature release impacted your core business metrics
  • See all of your KPIs and statistics in a real-time dashboard which can be shared on a TV display in your office
  • Quickly run ad hoc reports that can be flexibly broken down by any number of parameters (remember secondary dimensions on GA? This is that but infinity)
  • Lastly, you’re able to import and export data with various platforms like Google Cloud, AWS, Zendesk, Airship, Facebook Ads, Marketo, and Google Ads (just to name a few)

 

Wow, that was a long list to get through! If you’re still scratching your head at what on earth Mixpanel is, it may be helpful to compare it side by side to Google Analytics.

 logo-mixpanelgoogle-analytics-logo
Seamless cross-device tracking and reporting across multiple user sessions, from pre-login to post-login user interactions.
Unsampled and accurate user data available for analysis in real-time.
Flexible data modeling layer that speeds up ad hoc analysis by letting you transform your data with simple, excel-like commands.
Sophisticated cohort definitions and cohort size tracking over time.
Provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
Ability to analyze feature launches and A/B tests for effectiveness.
Advanced web traffic source attribution capabilities.
The ability to analyze data by account, device, or any other entity that suits your business.
Ability to create filtered data views for different teams and manage access to sensitive data with team and user level permissions.
Custom web dashboards to organize all your important product metrics in one place and share them as email digests with stakeholders.
How Mixpanel compares to Google Analytics

The difference between the two should be a little more clear now. You can consider Google Analytics best suited for Marketing Analytics and Mixpanel best suited for Product/User Analytics. It is not uncommon for companies to use both Google Analytics and Mixpanel at the same time! 

Division of Master Concept Group, Digital Action Lab

Digital Action Lab, our dedicated digital analytics division provides service packages for companies interested in adopting Mixpanel, you can download the one-pagers here:

  • Jumpstart: quick start using our professional tailored measurement plans and templates
  • Smartstart: end-to-end guidance on planning, implementation, and use cases
  • Essentials: technical and reactive support for your analytics use cases
  • Implementation: our engineers implement Mixpanel in your apps and websites

 

Want to learn even more about this?

Contact us at htttps://www.digitalactionlab.co/contact-us

You can also download our solution plans NOW

Know More

Related Posts

Google Workspace X Master Concept Special Offer For T-box Member

From now to 31 Dec 2022, HKTDC T-box members can enjoy an extended 30-day free trial period and 15% off on Google Workspace (Business Starter, Business Standard, Business Plus, Enterprise Standard and Enterprise Plus) 1 year subscriptions through Master Concept, an official Google Cloud Premier Partner. You will also receive support to transition to or onboard on Google Workspace. Apply now for a consultation session and take advantage of this offer!

G suite free edition upgrade to Google Workspace

G Suite legacy free edition is about to end 【How to select Google Workspace for your business】

Google once launched a G Suite free edition (formerly called Google Apps) for customers to apply for until December 2012, which contained Google’s core collaboration tools: Gmail, Google Drive, Google Calendar, Meet, and Chat. However, according to Google’s latest official statement, users of G Suite legacy free edition will have to upgrade to Google Workspace by July 2022 if they want to continue using the services.

How to maintain the agility and efficiency of work in “hybrid work model”?

The global pandemic has forced most of the companies to roll out a set of working styles that are suitable for remote working in the past year. With the continuous rise of the vaccination rate, most cities have lowered the tier status which leads most companies to face the decision of whether or not to implement hybrid work or return to the office.

Master Concept

Leave Us Your Message.
We are ready to talk!

Leave Us Your Message.
We are ready to talk!

Leave Us Your Message.
We are ready to talk!

Can't Find What You Need? Join Our Latest Event!

Be the first to learn about
New Trends