Master Concept joins Asana Partners

Master Concept announces it’s an Asana Channel Partner delivering solutions for distributed work. Asana now available in Traditional Chinese.
Master Concept joins Asana Partners

Hong Kong (April 14, 2021) – Master Concept, today announced it’s joined the newly launched Asana Partners, expanding Asana’s global Channel Partner network of trusted providers offering professional services to ensure success with Asana. Asana Partners help companies of all sizes enhance and advance their digital transformation efforts, enabling them to deploy with confidence, learn from experts and gain access to custom solutions. Asana also announced the addition of 7 new languages, including Traditional Chinese, making Asana accessible to more people in their native language in China and Taiwan.

Featuring partnerships with industry leaders, including Dell and SHI, Asana’s global Channel network connects customers with leading solutions, reseller and systems integrator experts in 75 countries to eliminate information silos and help organizations coordinate their work with clarity. Hand-selected for their capabilities in enterprise software and change management, partners offer professional and technical services to ensure success for distributed workers, from deploying Asana to setting up workflows to building custom solutions. Undergoing a rigorous certification program, partners offer training and resources covering a wide range of needs and skills, across teams and timezones. From planning and prioritizing projects, to setting goals and staying aligned, Channel Partners help organizations fast track their digital transformation efforts.

After implementing Asana within the Master Concept Group in response to the global shift to remote work, its team successfully established a complete process for project and task management, and the quality of teamwork improved massively during COVID.

As a next step, Master Concept looks forward to sharing their successful experience with customers across various industries. By working with Asana, the company aims to help customers create a collaborative and productive work environment, no matter where they’re located.

“Becoming a solution partner of Asana has been a very rewarding experience. The team at Asana is truly professional and a pleasure to work with. Asana takes our business to the next level with our sales and technical capabilities. It helps our clients keep projects on track and maintain their business productivity during the pandemic. Master Concept looks forward to continuing to help companies drive digital transformation with Asana in the future.” Derek Chan, Director & Co-Founder of Master Concept.

“With the launch of Asana Partners, we’re thrilled to be expanding our global Channel Partner network, helping our customers accelerate their use of Asana and achieve success, whether they’re collaborating in-person or remotely, ” said Mary-Patton Eisen, Global Head of Channel Partnerships, Asana. “Our trusted Channel Partners, including Master Concept, are enabling our customers to unlock more value from Asana by providing them with a single platform for distributed work that enables them to move faster and coordinate their work seamlessly, no matter where they are located.”

Asana helps more than 93,000 paying organizations and millions of free organizations across 190 countries orchestrate their work, from small projects to strategic initiatives. Leading companies rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

For more information about Asana Partners and how it can benefit your business, visit:

About Master Concept:

Founded in 2003, Master Concept is an award-winning cloud technology advisor dedicated to providing leading technology and cloud consulting services to improve customer experience for the world’s leading brands. With 120+ expertises serving different enterprise clients and thousands of SMB businesses around Asia Pacific, our team provides cloud strategy, implementation and integration support, as well as training and platform enhancements for customers across all industries.

Headquartered in Hong Kong, Master Concept operates globally from our 8 offices located in Mainland China Shenzhen, Hangzhou, Beijing, Hong Kong, Macao, Taiwan, Singapore, and Malaysia. Our approach and our commitment to our customers are simple: Get the heavy lifting solved, become CIRRUS.


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