From Challenges to Solutions: How the Master Planner Reshapes Last Mile Delivery

It is almost the end of the year, which is the peak season for shopping, Singles Day, Thanksgiving, Black Friday, Christmas and more to spend money! 

Online shopping occupies the daily life of each of us after COVID-19, shopping in-store is no longer the trend. In the era of online shopping, fast and instant delivery of the package is what people want, with the advanced ordering systems coupled with competitive delivery times, with that bit of extra delivery charge, customers are still willing to pay just so they can get their orders fast. Many foreign companies such as Amazon and Walmart, as well as domestic companies such as Meituan and JD.com, have begun to provide same-day delivery to maintain their leading advantage.  It poses greater challenges to the last mile industry.   

Last Mile Delivery is the key to customer satisfaction

Last-mile delivery refers to the final steps of the product journey. From the product getting off the warehouse shelf to the back of a truck to the customer’s doorstep. It is the most expensive and time-consuming part of the entire logistic process while it is also the key point to overall customer satisfaction. If the shipping options of the product don’t meet customers’ expectations, they can easily find alternative products or switch to other retailers. 

Last Mile Delivery become the spotlight and also the critical point of the whole product journey under keen competition.  Benefiting from the growth of e-commerce, The Global Last Mile Delivery Market is estimated to reach over USD 357.45 billion by 2031, exhibiting a CAGR of 10.17% during the forecast period. The market is proliferating, how can we break through competitors and challenges to stand out in the market? 

Challenges that make businesses stuck

  • Address incorrection leads to delayed delivery
    • An incomplete address or typo would lead to failure in delivery or pose a delay in the delivery time, affecting all the other orders on the given route. 
  • Avoid inefficient routes to fulfill quick order expectations
    • The end-customers from retail, tend to choose fast delivery when ordering goods. Optimizing routes is one of the best ways to meet customer expectations for quick order fulfillment. 
  • Efficient order allocation and routing
    • To minimize the overall delivery cost, logistic companies must efficiently plan their delivery routes based on the consumer’s location, delivery window, driver working hours fuel cost, etc. However, businesses that don’t have experience with shipping and logistics might have trouble factoring in the multiple variables that influence route planning.
  • Real-time visibility
    • A lack of visibility is probably one of the biggest challenges of last-mile delivery. Thankfully, it is also one of the most straightforward issues to solve. You can implement visibility tools that allow real-time communication with drivers. Customers will also appreciate the ability to track their shipments in real-time instead of relying on tracking codes that don’t regularly update.

Master Planner reshaped the Last Mile Delivery

We understand the poses challenges of last-mile delivery, and it’s time to bring the revolution to the industry and break through the bottleneck.

Master Planner is a fleet management application developed by Master Concept’s team of Geospatial Engineers for fleet operators to efficiently optimize fleet-wide delivery plans without compromising speed, scale, and reliability. Powered by Google Cloud and Google Maps Technology, and leveraging Google Maps Platform Last Mile Fleet Solution and Cloud Fleet Routing together provides end-to-end coverage of planning and execution tasks.

Customized the delivery zone to maximize efficiency

The main feature is to allow customers to define their own areas to allocate order tasks. For greater efficiency, they are usually assigned to deliver in the areas they are most familiar with. Through this Task Matching API, when the e-commerce platform sends order data to logistics companies, they can first define those delivery areas through Task Matching, and then automatically assign these orders to the designated areas to the assigned drivers through the API.

4 Features of Master Planner


1. Route Optimization

Save hours planning routes and get more deliveries done each day with our app’s built-in route optimization tool.

2. Status Management

Simplify the tracking and monitoring of your packages and drivers with our intuitive user interface and powerful APIs, all seamlessly integrated into our Status Management feature.

3. Efficiency Task Matching

Simplify your logistics process efficiently with our task-matching API. Automatically assign orders to drivers based on predefined delivery areas.

4. Customization for your business

Tailor your experience with our highly customizable application, offering region-based, and personalized drivers and shipments allocation to align perfectly with your unique business requirements.

Here’s how the Master Planner works:

1. Intuitively assign shipment tasks from customer-defined zones/territories

2. User-friendly UI to implement the business rules in the solver (Customization is welcomed)

3. Order Routing Considerations

4. Customizable dashboard to display business metrics and support decision-making

5. Intuitive map-driven design to visualize all the shipment tasks and offer at-a-glance visibility.

Why Master Planner and Master Concept

Master Concept has been a premier partner of Google Maps Platform for over a decade, Master Concept possesses extensive expertise and practical experience in this field. We strive for the best solution for transportation operators in the APAC regions to achieve their best performance. Get Master Planner today, and deliver faster than any other way. Contact us now!

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