Day: June 23, 2021

Blog
WY Tong

5 Ways to Improve Your Ecommerce Conversion Attribution

A shopper’s journey to making a purchase very likely consists of multiple sessions. The last session would therefore be where the conversion gets its attribution from. This would likely be very misleading. Luckily this issue likely only exists on your reports and Google Ads, if you enable automated bidding, likely knows the best attribution to use (Data-driven Model)

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Blog
WY Tong

Enhanced Analytics: The Right Tools for AARRRE

Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn’t cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.

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